M&A transactions & ECM issuances
„We must also say what we think. We must also do what we say. And we must then also be precisely what we do.“
Alfred Herrhausen, from 1985-89 spokesperson of the Deutsche Bank AG Board of Management
Acquisitions, corporate spin-offs, IPOs or capital increases for businesses make for highly complex transactions from a legal and structural viewpoint. Nonetheless, sustainable success requires an economically convincing and interesting story accompanying the transaction. The equity story with IPOs and the transaction and integration story with M&A processes must be clear for each of the internal and external stakeholder groups, and suitably convey for the target groups the advantages and opportunities of the transaction, while also addressing subjective risks.
On the basis of successfully supporting hundreds of M&A and financial market transactions on the vendor and buyer side, we put together clear, compelling messages and help you convey these suitably to the target groups – whether internally to shareholders, employee representatives and employees or externally to investors, creditors, customers, suppliers and the media. As regards PR work for transactions, clients benefit from our in-depth knowledge of the media landscape as well as our effective networking with media and multipliers.
Areas in which we advise businesses, private equity companies and hedge funds include:
- M&A processes (internal & external communications, leak management, merger story, corporate identity, etc.)
- Friendly & hostile takeovers of listed companies
- Defence communication
- IPOs and bond issues
- Investor relations